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Pew
Research Center survey conducted by Princeton Survey Research Associates
International. Nov. 5-8, 2004. N=1,209 adults
nationwide who said they voted in the 2004 general election. MoE ±
3.5 (for the total sample). Respondents were also
interviewed in Oct. 2004. |
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"What one issue mattered most
to you in deciding how you voted for president?"
Open-ended.
Multiple responses accepted. Asked of Bush and Kerry voters. Form 1 (N=569). |
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% |
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Iraq/The
war |
27 |
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Economy/Jobs |
14 |
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Moral
values |
9 |
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Terrorism/Security |
9 |
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Honesty/Integrity |
5 |
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Other Bush |
5 |
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Other
Kerry |
4 |
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Health
care |
3 |
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Abortion |
3 |
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Direction
of the country |
2 |
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Candidate's religiosity, morals |
2 |
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Strength/Leadership |
2 |
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Foreign
policy |
2 |
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Gay
marriage/Marriage |
2 |
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Don't
change course |
2 |
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Other |
15 |
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Unsure/Nothing/Everything |
5 |
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"Which ONE issue mattered most
to you in deciding how you voted for president . . .
?"
Respondents read list of options below. Options
rotated. Asked of Bush and Kerry voters. Form 2 (N=567). |
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ALL |
BUSH
Voters |
KERRY
Voters |
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% |
% |
% |
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Moral
values |
27 |
44 |
7 |
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Iraq |
22 |
11 |
34 |
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Economy/Jobs |
21 |
7 |
36 |
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Terrorism |
14 |
24 |
3 |
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Health
care |
4 |
1 |
8 |
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Education |
4 |
2 |
6 |
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Taxes |
3 |
4 |
2 |
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Other
(vol.) |
4 |
5 |
3 |
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Unsure |
1 |
2 |
1 |
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"Now that the campaign is over,
how satisfied were you with the choice of presidential candidates? Would
you say that you were very satisfied, fairly satisfied, not very
satisfied, or not at all satisfied?" |
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. |
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Very |
Fairly |
Not Very |
Not At All |
Unsure |
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% |
% |
% |
% |
% |
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11/5-8/04 |
33 |
33 |
16 |
16 |
2 |
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11/00 |
24 |
44 |
18 |
9 |
5 |
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11/96 |
18 |
33 |
24 |
22 |
3 |
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11/92 |
24 |
37 |
21 |
16 |
2 |
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11/88 |
26 |
36 |
20 |
17 |
1 |
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"Compared to past presidential
elections, would you say there was more discussion of issues in this
campaign or less discussion of issues?" |
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. |
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More |
Less |
Same (vol.) |
Unsure |
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% |
% |
% |
% |
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11/5-8/04 |
47 |
42 |
7 |
4 |
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11/00 |
46 |
36 |
13 |
5 |
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11/96 |
25 |
65 |
6 |
4 |
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11/92 |
59 |
34 |
4 |
3 |
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"Compared to past presidential
elections, would you say there was MORE mud slinging or negative
campaigning in this campaign or LESS mud slinging or negative
campaigning in this campaign?" |
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. |
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More |
Less |
Same (vol.) |
Unsure |
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% |
% |
% |
% |
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11/5-8/04 |
72 |
14 |
12 |
2 |
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11/00 |
34 |
46 |
16 |
4 |
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11/96 |
49 |
36 |
12 |
3 |
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11/92 |
68 |
16 |
14 |
2 |
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"Would you say the press has
been fair or unfair in the way it has covered
[see below]
election campaign?" |
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. |
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Fair |
Unfair |
Unsure |
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% |
% |
% |
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John Kerry's |
65 |
31 |
4 |
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George W. Bush's
|
56 |
40 |
4 |
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"Generally, are you happy or
unhappy that the Republican Party maintained control of the U.S. Congress?" |
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. |
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Happy |
Unhappy |
Unsure |
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% |
% |
% |
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11/5-8/04 |
51 |
44 |
5 |
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"Are you happy or unhappy that
George W. Bush was reelected president?" |
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. |
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Happy |
Unhappy |
Unsure |
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% |
% |
% |
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|
11/5-8/04 |
53 |
43 |
4 |
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"In the election, how confident
are you that your vote was accurately counted . . .
?"
Form 1 (N=601) |
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Very
Confident</ |
